How To Promote Your YouTube Channel To Attract More Views

Published: 2021-03-21
Views: 437
Author: Editorial
Published in: Video Marketing

YouTube is a free video-sharing website where you can easily watch online videos. You can even make and share your own videos with others.

YouTube, which was founded in 2005, is now one of the most popular websites on the Internet.

Don’t forget that it hosts more than 34.6 billion monthly visitors. With a stunning figure of an ever-increasing subscriber count, YouTube unfurls an enormous potential for businesses.

This article will guide you on how to promote your YouTube channel in an easy way so you can get the most out of it.

These tips are all fair game, whether you're just a beginner or want to increase your views on a daily basis.

1. Optimize Your Channel Description

If you want to maximize your view on your YouTube channel, setting up your channel information the right way is one of the most basic things to start with. You should go to your channel and customize it.

Give a brief introduction to the channel.

Make sure that you provide a clear description of your channel, what is it all about, its purpose, goal, and what your viewers can expect from it.

This information shows up in the “About” section on your channel and it works as part of branding.

You should use appropriate keywords in the first 100 characters as they would work as a snippet when a user searches for your channel.

It will also help your channel to appear in relevant search results.

2. Write a Good Video Description

Always write a proper description for each video you upload on your YouTube channel. Make sure that the description is informative.

Viewers often prefer to read video descriptions, especially for product reviews and “how-to” tutorials.

The first 100-150 characters are crucial. They appear as a snippet in search results.

Therefore, you should use the target or main keyword in this segment.

This will make it easier for YouTube and Google to identify your content and show it to relevant viewers.

3. Create Playlists

Creating your own video playlists on YouTube can help you promote your videos and drive more views. Playlists can also help you increase watch time.

Additionally, they help organize your content better.

Viewers can easily filter relevant videos from your playlist according to their needs and preferences.

The more videos you make, the more difficult it is for people to find their way around your channel.

That is why playlists are so valuable. Playlists do not only give you chance to organize your channel by categorizing your videos, but they also appeal to your viewers' desire to blast.

4. Create Engaging Titles Inclusive of Keywords

When you search for something on Google, it always shows results inclusive of YouTube videos.

But to rank your video in relevant search results, one of the best practices is to optimize your video title.

You should also make the title keyword-friendly. Keywords that occur naturally in video titles play an important role in generating more views.

Keyword-inclusive titles can help your videos rank better on YouTube as well as in Google search results.

However, you shouldn’t add keywords for the sake of views.

The title of your video should be engaging yet it should clearly tell users about the content of your video. You should refrain from misleading viewers with irrelevant titles.

5. Add YouTube Video Thumbnails

Thumbnails help viewers to quickly get an insight into your video content.

According to YouTube Creator Academy, thumbnails make videos more appealing to advertisers and they are also an important part of your video’s metadata.

Thumbnails help viewers to decide whether the content is relevant, and to an extent, what they can expect from it.

Steps to add a thumbnail to YouTube videos

Step 1: First, you would have to sign into YouTube Studio.

Step 2: Choose Videos from the left side of the menu.

Step 3: Select a video by clicking on its title or thumbnail.

Step 4: Select Custom thumbnail from the Thumbnail menu.

Step 5: Now select the file you want to use as your custom thumbnail.

Step 6: Finally, just click on Save.

6. Regularly publish your YouTube content to social media

It goes without saying that video content dominates social media in terms of engagement and performance.

As a result, you should promote your YouTube channel to your social followers on a regular basis in order to encourage them to become subscribers.

When a video goes live, make sure to notify your followers on Facebook, Twitter, Instagram, and LinkedIn.

Never forget that YouTube algorithms value consistency so you should better create, maintain, and follow a content calendar.

7. Avoid Short Videos

Shorter videos often have a negative impact on your video rankings. Any video that is of below four minutes duration tends to get fewer views.

Videos that run 5:30 minutes in length achieve maximum views.

You should use your creativity to make longer yet engaging videos to bring in more views.

8. Increase Viewer Engagement

Engagement fosters better relationships with viewers and encourages them to like, comment, and share your videos.

This also helps you drive more traffic to your YouTube channel.

To increase viewer engagement, you need to create video content that is authentic, helpful, and entertaining.

9. Share Your Videos

Embed your YouTube videos on your website, or in your blog posts to generate backlinks.

You can also embed valuable video content while guest posting to high-authoritative websites.

This can help you drive external traffic to your YouTube channel and boost your video rankings.

There are numerous other ways to promote your YouTube videos organically.

You can promote your channel and videos on all of the major social media channels, your blog, and your personal website.

This can help you increase the viewership of your YouTube channel.

However, you should remember that the process of attracting viewers to your channel needs time and patience. You can expect tons of traffic overnight.

Do you have more special strategies you have used aside from the top listed methodologies? Why not play with your keyboards today and share the knowledge and let us impact together?