Published: 2021-07-11
Views: 423
Author: Editorial
Published in: Video Marketing

The use of video to market or promote your brand or offering on digital channels is referred to as video marketing.

What Is Video Marketing and How Does It Work?

In simple terms, video marketing is when you use video to market your brand, product, or service, engage on social media channels, educate potential and current customers, and interact with them.

Video Editing Software

To make great marketing videos, here is the 7 best free video editing software.

1. Clipchamp Create

Clipchamp create is one of the most generous free online video editing tools I've found.

The free plan allows you to create an unlimited number of video projects, access all basic editing tools, and export your videos in 480p resolution without a watermark! 

For $9 per month or $19 per month, you can upgrade to Premium or Business to gain access to their stock library and download your videos in higher resolutions.

Clipchamp also includes a video converter, video compressor, and webcam recorder, among other features.

2. GoPro's Quik

For creating and sharing content from your smartphone and GoPro devices, GoPro offers two free video editing apps. (It doesn't have to be GoPro footage, and the videos you make will be watermarked-free!)

Quik is the easier of the two, aiming to make video creation as simple as possible.

“It automatically analyzes your footage to find the best moments, adds beautiful transitions and effects, and syncs everything to the beat of the music,” according to GoPro.

3. Adobe Premiere Clip

Adobe Premiere Clip is a video editing app for mobile devices (available on both iOS and Android devices).

You can either let Adobe Premiere Clip create a video for you automatically or create a highly customized video yourself once you've selected your images and video clips.

You can alter the music, edit the image and video clips, and add titles and transitions, among other things.

This app also works with Premiere Pro CC, Lightroom, and Capture CC if you have an Adobe Creative Cloud subscription.

4. GoPro splice

Splice is GoPro's other video editing app. Splice puts the power of a professional desktop editor at your fingertips.

You can change the video speed, choose a transition style, trim your footage, and more. Splice also has a large library of free music for your videos.

5. FilmoraGo

FilmoraGo is such a powerful video editor that it may make you think you're editing your videos on your computer.

It has a variety of video editing features, including trim/split, ratio/crop, speed control, reverse, voice-over, audio mixer, and picture-in-picture, in addition to the usual features like themes, text, and transitions.

It's incredible that FilmoraGo is free and doesn't put a watermark on your videos or limit their length.

6. Typito

Typito is a drag-and-drop online video editor that offers an unlimited free plan (how wonderful!). Typito has a unique feature that allows you to add a branded banner to your video.

Your audience will be able to easily recognize your videos on social media as a result of this. With a single click, Typito allows you to resize your video in seven different sizes.

7. Adobe Spark Video

Adobe Spark Video comes with a variety of storyboards, layouts, and themes to assist you in creating amazing videos. You have unrestricted access to all features!

The only catch is that your videos will have a small Adobe Spark watermark in the bottom-right corner.

Reasons to use video marketing

Wondering why do you need to use video marketing to boost your business? Here are five compelling reasons to use video marketing in your company.

Reason #1: Interact with customers

Sharing your message through video is simple, quick, and a no-brainer when it comes to successfully marketing your business to your target audience, whether you're on Facebook, LinkedIn, Twitter, Instagram, Snapchat, or TikTok.

Posts on social media that include video receive 48 percent more views than those that do not.

This indicates a huge opportunity to get your business in front of more people by creating killer video content to share across your chosen channels.

Every day, more than 100 million hours of video are watched on Facebook, indicating that there is a hungry audience ready to engage with and watch your social media video content.

Users who include a video in their tweets receive a 10X increase in engagement on Twitter compared to those who do not.

Reason #2: Improve sales by increasing conversions

Your business won't last long in the market if you don't convert your audience into leads or sales.

Conversions are ultimately what determine whether a company succeeds or fails. Fortunately, video can assist.

Reason #3: Boost your organic search results

Organic rankings and video go hand in hand. After all, Google owns YouTube, and its search engine processes 3.5 billion searches per day.

The use of video on landing pages increases the number of times people stay on the page. This metric is used by search engines as a ranking factor because it is an indicator of website quality and relevance.

Improve your dwell time and your rankings by embedding a video. It's that easy. Rich media pages, such as video, have been shown to generate 3X more backlinks than plain posts.

Reason #4: Boost consumer confidence

Video can assist in the development of a trusting relationship between a company and its customers.

Create product videos that demonstrate how your business offering works or video customer testimonials that demonstrate the depth and breadth of your best brand advocates.

Reason #5: Make your brand known

Using video, you can raise brand awareness and position your company at the top of the buyer's journey. Use short, snackable video content to establish yourself as a thought leader or to tell your brand's story.

Building your brand, converting leads to sales, and influencing a purchase are all things that video can help you with.

Video is a fantastic medium for getting your content in front of the eyes of the people who make the decisions.

References:

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