Published: 2021-09-13
Views: 277
Author: Contributor
Published in: Social Media & Bookmarking

There's so much more to Instagram than just a photo-sharing social network. Instagram is also one of the best tools that you can use to grow your business. Your business will have access to more than one billion monthly active users of the Instagram platform.

There are now more opportunities for content creators, company owners, and marketers to get their products or services noticed on Instagram than ever before.

The blue check on Instagram provides you even more options for your business to flourish by increasing your exposure on the site.

Follow the links below to learn more about how the blue tick works on Instagram and how you can take your Instagram game up a notch.

Instagram is currently used by the world's most prominent celebrities, politicians, and athletes to communicate with their supporters.

In other words, what makes these high-profile entities stand out in social media?

Quite simply, it's the blue tick next to a person's name or handles on their profile page. This checkbox assures that you will appear at the top of search results and gain even more Instagram influence.

Importance of Getting a Verified Instagram Account

#1. Your Account will get Higher Trustworthiness

As a result of being verified on Instagram, your brand becomes more credible to customers. Since, there are less than 1% verified accounts, when you have the blue badge and check next to your profile name, it will show that your brand is both essential and relevant in the marketplace.

There are some Instagrammers who are suspicious of giveaways and deals because they believe it could be a hoax.

Those who see the verification badge next to the account name, on the other hand, are more likely to trust the account.

#2. Increased Brand Awareness

Brand awareness and follower count can also be boosted through Instagram verification. Authenticated profiles appear at the top of search results and suggested accounts because they have been validated.

We also feel this algorithm rewards verified accounts with more engagement for each post. Your eCommerce company may also benefit from the blue check.

No matter how well-known your business may be to an influencer or possible partner, the check signifies that you are an industry leader. As a result, your company may be interested in collaborating with you.

#3. Early Access to Special Features

Having a verified account will give you easy access to those features that can help you make more profit. As an example, the swipe-up feature on Instagram stories is a great illustration. For a brand to get access to the swipe-up feature, it must have at least 10,000 users.

Verified accounts, on the other hand, are an exception.

Eligibility for Verification

As part of the condition necessary for you to get your account verified, your Instagram account must meet the following important criteria:

1. Your account must be Authentic

This means your Instagram profile must represent an actual business or organization, or it must belong to a real individual.

2. Be Public

You must have a private Instagram profile if you want to use the blue hashtag.

3. Unique

To be effective, the business or person's Instagram account must have its own identity. A person or business may verify just one account.

An exemption applies to language-specific accounts, whereas all other types will not be checked. Among these are fan pages, feature pages, and meme pages (eg., @puppymemes).

4. All Account information must be Complete

You need to provide a profile photo, bio, and at least one post in the feed. Aside from that, your profile cannot have "add me" links to any other social media platforms.

5. Be Notable

For your Instagram account to be verified, it must represent a well-known person or brand. Instagram does not evaluate accounts with promotional or paid content. Additionally, you must comply with Instagram's Terms of Service and Community Guidelines.

You should be aware that if you give incorrect or inaccurate information during the verification procedure, Instagram will remove the verified badge from your profile.

Additional actions, such as the deletion of your account, may also be taken. Make sure that your application is honest.

Account verification requires that you provide only true and relevant information at all stages of the procedure.

• Make sure you use your actual real name.
• Select the best and suitable account category
• Ensure you use actual documentation and photos to prove your identity.

How to Apply for Verification

Anyone can submit a verification application. It's easy to get started. You can go through these steps to apply for verification:

Step 1: Visit the Instagram app and open it.

Step 2. Then click on the profile in the lower right-hand corner.

Step 3: Click on the three horizontal lines in the upper right-hand menu and tap on ‘Settings.’

Step 4: Check down and click on ‘Account.’

Step 5: Scroll down once more and tap on ‘Request Verification‘

Step 6: Complete the form and then click the ‘Send‘  button at the bottom.

For Instagram to verify your identity, you'll need to send them photos of your ID and other documents (utility bills, for example).

From news to influencers, you'll be able to select the account type that's most appropriate for you. But in case of rejection, you can apply again.