Published: 2021-08-20
Views: 319
Author: Contributor
Published in: Digital Marketing

Marketing is not the big game for businesses across the globe. A lot of been said about traditional marketing methods.

Today the big trend is on the internet advertising or what is commonly called online marketing.

What is Digital Marketing?

Now, what is digital marketing all about?

Digital marketing is defined as the process of connecting with your potential customers as well as influencing them to buy or use your services. Everything about digital marketing is done online.

Common Types of Digital Marketing

For digital marketers, it is well understood and necessary to know the different types of digital marketing.

#1. SEO – Search Engine Optimization

In the age of using the internet. Search engines have taken over the route people take to get information on the internet.

Understanding Search engine optimization (SEO) is a must if you want to win in this digital marketing era.

SEO is a tool used in marketing. It is not a direct type of digital marketing. It is referred to as the art and science of inducing web pages to search engines.

The reason why SEO is called a ‘science’ is that you need to do a good measure of research to understand the various factors contributing to the best ranking.

To have a good quality page rank in SEO, you need to consider factors such as

• Quality of content.
•  Level of user engagement
•  Mobile-friendliness
•  Number and quality of inbound links.

SEO becomes science when you apply the factors above.

You should also understand that in SEO, you will not find one fit formula for high ranking.

Search engines like Google make changes to their algorithm from time to time. Hence the rules always change. The best you can do is to watch the performance of your pages and continue to make the proper adjustment.

#2. PPC – Pay per click

A common form of advertisement where advertise pay per click on their adverts is the Pay-per-click system popularly known as PPC. The likes of Google, Yahoo as well as Bing uses the PPC ads format. As stated earlier, it is referred to as PPC because your ad account will only be is charged when your ads are clicked.

The cost per click for each ad greatly depends on the actual score of your website and the competition of the keywords you have selected.

Using the PPC campaigns may be a short-term solution for online businesses. A lot of companies use it to periodically boost their revenue as well as get seasonal deals.

You will notice that there are 4 spots for Ads on the Google platform. SEO is all about your website getting ranked for a specific keyword. While PPC on the other hand is the purchase of the ranking of your site on the first page of search results.

PPC practically uses the bidding system. You must bid for a selected keyword or search term before you can enjoy seeing your site on the 4 ad spaces offered by Google.

When you use tools such as Google AdWords, you can use PPC to find those keywords that will boost the performance of your website as well as give you a level of healthy competition.

By bidding on keywords against your competitors, your ad will appear in the relevant search results result in SERP.

#3. SEM – Search Engine Marketing

The last on our list is search engine marketing which is also known as SEM. Sometimes, it is confused with SEO due to the names sounding alike.

SEO is mainly used to get a better organic ranking for targeted keywords. But, SEM on the other hand is used to increase website traffic and visibility from paid ads on search engines.

SEM is great for digital marketers because it gives them the ability to buy spots on the search engine result page.

If not for the label ‘Ad’ on the paid ads displayed, you will not be able to distinguish them from organically ranked websites.

Most times, you will find these kinds of ads on top of the search results just before those organic search results.

#4. Email marketing

Another big player in the digital marketing space is email marketing. It is one way that you can get the best converting marketing channels on the webspace.

Email marketing works by getting subscribers and then sending periodic updates to them. This will help you to develop a relationship with them.

To build trust, you need to provide real value for your subscribers. It is when you have their trust that they can easily turn into your customer.

You always remember that if you want to get the best results, then you must earn the list. Earning a list means subscribers voluntarily giving you’re their consent to send them emails.

The big advantage of email marketing is that you own your list of subscribers. So, no third party can interfere between you and your subscriber.