Published: 2021-09-05
Views: 420
Author: Contributor
Published in: Digital Marketing

TikTok Adverts Manager is an easy-to-use application for creating and managing ads on TikTok, and it's free. Getting started only takes a few minutes and you don't need to be an expert.

Steps to Run an Effective TikTok Advert

Let us find out the steps that you need to follow to run TikTok ads:

Step 1: Choose your goal

If you want to raise exposure for your business or generate conversions, pick the campaign aim and we will optimize your TikTok ad campaign for you.

• Drive traffic to your website.
• Increase app installs.
• Grow online sales.
• Attract new sales leads.

How to Choose the Right Objective

Be sure to think about your business goals and what you'd like to accomplish before developing an ad. How do you want people to act after seeing your ad? This is your advertising goal.

A good illustration would be if you wanted greater website traffic you would want to select the traffic objective. In order to reach as many people as possible, you would choose the reach target.

All objectives fall under the following categories:

• Awareness: Your main goal is to make people aware of your brand or business.
• Consideration: You want to create a goal that makes people think about your business and want to learn more.
• Conversions: People who are interested in your business will be encouraged to buy or utilize your product or service if you achieve certain goals. Prompt visitors on your site to perform a certain action, such as adding things to a basket or downloading your app, registering for your site, or making a purchase.

As your company grows, so will your advertising objectives. As a result, TikTok Ads Manager constantly offers you the alternatives you would need to expand your business.

Step 2: Select your audience

Get in front of the right customers with a number of targeting possibilities. It is possible to target people who are similar to your existing consumers by creating "custom audiences" as well as "lookalike audiences."

TikTok Ads offers a variety of targeting options to help you reach the exact audience you desire. It is possible to pick a target audience when creating an ad group.

Step 3: Set your budget

Don't pay more than you can afford. The amount of money you spend on ads can be adjusted or paused at any moment.

Small enterprises, in particular, need every dime they can get. Advertising costs make up a major percentage of your marketing budget, and we want to help you maximize this spend on TikTok Ads Manager as much as possible.

Many people have trouble figuring out how much money they should spend. Either extreme can be problematic. In order to help you make the best possible budget decisions, we've put together a list of best practices.

Optimization tricks:

• You should not make major targeting, bid, or budget modifications during the process of learning of a Conversion campaign, even if Conversion is your optimization goal. Attaining 50 conversions in these types of ad groups (oCPM) is the most significant indicator of completing the learning phase of the campaign.
• You should keep your budget at 50% of what it was before you started learning.
• Our recommendation is to keep your bid within a 20 percent range of your prior price after you've passed the learning process.
• It is recommended that you wait at least two days before making any modifications to your campaign's targeting, bids, or budgets.

Step 4: Design your ad

Your existing films or photos can be uploaded, or a new video can be created using our easy-to-use video maker. With the "Smart Video" feature, you can create videos like a pro by using artificial intelligence (AI) to evaluate your material.

Advertising is divided into three components in TikTok Ads Manager: campaigns, ad groups, and individual ads. "Next" will send you to the Ad Creation Page as soon as you establish your campaign and ad group.

TikTok Adverts Manager allows you to submit your own videos or photos and construct eye-catching ads in minutes.

Image ads and video ads are supported by the TikTok Ads Manager at the moment. Depending on where you place your ad, the format and specs will also differ slightly.

NB: you should understand that TikTok has a restriction on the number of ads per ad group. For now, you are limited to 20 ads per ad group.

Step 5: Go live

Ads Manager's clever auction mechanism ensures that your ads are exposed to the correct audience at the right moment when you publish them.

Step 6: Measure and manage your ad

With accessible data, you can test, learn, and optimize your efforts. Third-party and first-party analytics tools allow you to evaluate ad effectiveness and real-world effects.

Now you can run your Tik Tok ads without much hassle.