4 Easy To Use Meta Tags In HTML To Optimize Your Website

Published: 2022-07-29
Views: 326
Author: Contributor
Published in: Websites Development

Meta tags are information that describes the webpage within the HTML document. This information is known as "metadata".

Although it isn't displayed on the page, those familiar with it like search engines and web crawlers can read it.

Meta tags are used by search engines to extract additional information from a webpage. This format can be used by search engines to rank pages and display snippets while displaying search results.

HTML enables you to specify metadata, which is the sense is additional information about a document. You can use the META elements to describe properties of the HTML document such as author, list of keywords, expiry dates, etc.

There are a few meta tags that you can add to your document depending on the information you wish to include. However, they do not affect the physical appearance of your document.

What type of backlinks is best for websites?

According to researches, there are many types of backlinks that can be useful for your site. This will be considered a valuable backlink if a website that blogs about your niche also gives you a link back.

This type of backlink can be achieved by either reaching out to the website owner and asking him for something that he would share with your visitors. We hear much talk about Link Wheel and Link Pyramid. PBNs are very popular among search engine professionals to quickly rank websites.

4 meta tags for optimizing your website

1. Title tag

The first attraction that users see in the SERPs is the title tag. The title tag is what gives users a glimpse of the content of your page.

You can upgrade your SEO by including a keyword within these 55 characters. But, it's important to remember that in doing this you must add value. Clear titles with the right keywords won't always lead to better results.

2. Meta description

The meta description is as important as the title tag. The title tag is the title seen at the top search result. The meta description is the extract displayed underneath.

The Meta description is also available on the A webpage and is often displayed in a SERP Snippet along with its title and URL.

The meta description should give a detailed description of the page's content. This is most of the time the element that determines whether users click on your page, therefore it is of utmost importance that it should be optimized.

3. Robots meta tag

Search engines can use the robot's meta tag to decide which pages should be indexed. This meta tag has a similar function to robots.txt. It is used to block search engines from indexing specific pages while robots.txt prevents them from indexing the entire site.

4. Canonical tag

Search engines may be able to tell you which page to prioritize if you have several pages that look almost identical. You might also have syndicated content that was republished elsewhere. These two can be done without triggering a duplicate content penalty since you use a Canonical Tag.

Instead of confusing Google by making it difficult to rank you in the SERPs, guide the crawlers on which URL is the "main". This puts the focus on the correct URL and prevents other SEOs from stealing your SEO.

Social media meta tags are crucial

You want your article link to look professional when it is shared on social media. It should contain a high-quality image, correct name, and description, as well as the URL.

These restrictions are obtainable from your website on Facebook, Twitter, and other social media platforms. By including social media meta tags, such as open graph tags, in your HTML code for posts, you can control the content they pull.

Meta Tag Do's & Don'ts

It might be tempting to use shortcuts if your website contains a lot of pages or products, or if you are short on time. This quick checklist will show you what to do so that you don’t make big meta tag errors or get penalized by search engines.

Keywords

• Keywords—Kindly make sure that keywords can be seen in the title tag and the meta description. You should place the most important keywords first and then follow up with less important ones.
• Avoid keywording "stuff" - It's bad to list them too often or to list too many without considering what your page is about.

Length

• Stick to your character counts
  • The title tag should not exceed 60-72 characters or more than 5-10 words.
  • The meta description should not exceed 135-160 characters
• Do not exceed the allowed text. Search engines may cut out excess text and make your descriptions and links less readable.

Content

• Be considerate of the reader. Therefore you should write original titles and descriptions that are both very easy to read and error-free.
• Your meta tags should be treated as advertisements. Write them as engaging and intriguing as you can to get searchers to click through.
• Do not duplicate pages. Each page should be unique. Your titles and descriptions should be unique. Search engines could penalize you if you do not have enough content.
• Use relevant keywords. If you want to drive traffic to your site then you have to make use of known keywords. Visitors will "bounce" from your website if they see titles or descriptions that are not relevant. High bounce rates can be a red flag to search engines and could cause serious damage to your SEO rankings.